The National Anti-Vivisection Society

The stats say everything you need to know about this letter. It pulled so well, the National Anti-Vivisection Society (the country’s oldest animal rights group) has used it several times with different lists.    PDF

“We dropped 300,000 pieces of direct mail last year in March.  You did not write the creative piece.  We dropped 200,000 pieces in December of last year.  You did write the piece.

While the money is still coming in from the piece you wrote, I can tell you that the response rate has gone from 1.3% (the March '08 piece) to 2.6% (the piece you wrote).  Not bad!  Your efforts helped to DOUBLE OUR RESPONSE RATE. We have already made more money off the piece you wrote (200,000 pieces) vs.the 300,000 piece mailing.  Income was up almost 20% even though we mailed 100,000 fewer pieces.  I'm stickin' with you!”

The Air Force Enlisted Village (AFEV)

AFEV asked me to write an appeal for the general fund. I suggested we profile the residents, all of whom have inspiring stories to tell. Several years later, and we are still using this approach.    PDF

The Retired Enlisted Association (TREA)

"I’m mad as hell, and I’m not going to take it” is an approach that works well with retired military who are afraid their benefits will be cut by Congress. Here is an example of this in action.    PDF

Rainforest Action Network

A spirited letter for a national environmental group.    PDF

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